Hiring a Search Engine Optimization Freelancer
You may have heard many an expert in the field of search engine optimization (SEO) claim that there are no jobs for web designers on the Internet. They say that the Web 2.0 platform makes it impossible to build websites with any kind of distinction. This is a curious claim. First, I can tell you that it is not true. Second, it isn’t always true that there are no jobs for freelance SEO professionals.
One thing that you need to be aware of when you are researching freelance work on the Internet is the fact that search engine optimization is still a legitimate profession. There are companies and people out there that will make it their job to deliver quality freelance content to clients who are in need of optimization for search engines. What is freelance SEO? Freelance is the keyword here. If you can type in “freelance” in your Google search bar, you should see listings for dozens of freelance jobs. Many of these freelance jobs will involve writing, although there are certainly SEO writers available too.
There are two types of freelance designers/developers: client-based and outsourced. Clients who outsource their optimization work usually get a more experienced person to do so, and typically get a freelancer who specializes in that particular area of website design. For example, if a company wanted their designer to create a website for them that featured shopping carts, they would outsource their search engine optimization to a freelance designer who specialized in that particular area. A client can also outsource their SEO work to freelance designers that focus on that aspect of the design only. This obviously would make the search engine optimization company more experienced and valuable, but it also gives the client more control over who their design team is working for.
Another aspect to look at when you’re researching the Internet for freelance designers is the variety of skills that are required. Some designers can specialize in one area or several areas. SEO writers are great at optimizing websites for certain search terms, but not all freelance designers have this skill. You may find some freelance designers available that focus primarily on graphic design, but aren’t capable of optimization work.
You’ll also want to consider the cost of the services that freelance designers are offering. Most SEO freelance designers online charge a flat rate for their services, which should be fairly affordable. But some designers offer multiple different packages, which could be priced more expensively. Also, if you have a specialized design need that can’t be met by other companies, a custom website design could be much more costly than a generic, cookie-cutter website design.
When you are looking for an SEO freelance designer, always keep these tips in mind. An SEO company that is experienced and specialized in search engine optimization is the best choice for your business. Look for a company that has portfolios of websites that you can look at. Ask about their previous projects, and ask about their rates. If you use these tips when looking for an SEO company to optimize your web page, you will ensure that you get the best service possible.